When social media picked up steam, majority of internet users believed that this new generation communication is going to kill the traditional platform – blogs. People started conveying their thoughts through 140 characters, pithy status updates and interesting photographs. But, still nothing could kill a blog-medium-of-conveying-things. In the context of travel industry, blogs play a SIGNIFICANT role.
Earlier in Travopia, we wrote about next generation customer experience scenarios in hospitality industry. Some of these scenarios are turning out to be real day by day. The latest addition to this list is the launch of “iRiS Lobby” by iRiS, a leading technology company that builds innovative products for hospitality industry. iRiS Lobby is an app that can be displayed both on an iPad and larger format touch-screens.
The numero uno goal / mission of any travel company is to – increase conversion. More the conversion, higher the profit. There are multiple age-old methodologies to achieve this goal. Current disruptive technologies like mobile, social and analytics play a huge role in achieving this goal much faster. Among this, ‘analytics’ play a major role. There are various types of analytics like – predictive analytics, offline analytics, real-time analytic, pricing analytics, etc. All of these have to be used together to increase conversion.
For a long time, there is a rumour that Apple is working on a mobile based app for travel industry – iTravel, Apple has patented it too. This product is going to directly impact travel. One of their other recent product or rather feature “Siri” is also going to impact travel industry in lot many ways. Though Siri is not released as a prime use product for travel, it is definitely going to change the way travellers plan, book, organize and share their travel. And, the market is going to (read as have to) adapt to incorporate Siri in its massive ecosystem. Lets discuss why this is going to happen.
Pizza Hut and Rajdhani are two awesome restaurants that cater to different segments of customers. The former has varieties of Pizzas (now they make Indian flavoured Pizza too), Pastas and more. The latter offers only one variety of food item – The jumbo vegetarian thali. This post is certainly not about the food items of these restaurants, but on the “feedback mechanism” that’s followed in these two places.
Sabre has announced a competition (in travel industry) that can fetch you 10,000 USD cash prize. All you have to do is: Think of a kick-ass business idea that will help travel agents and customers in their trip research, plan, purchase, post-travel experience, implement it and submit it. The idea should be implemented / developed using Sabre’s Red App development kit. To know more about Sabre Red App, read THIS.
Last week, Google released its revolutionary “still-in-prototype” product – Google Glass or rather Project Glass. If you haven’t watched the demo video by Google, watch it here. Lets discuss how Google Glass is going to play a role in travel industry, its impacts, its practical usages. Note: Google Glass is still in prototype stage, so this post is a high-level speculation on how Glass is going to be used in travel industry. We will do a detailed analysis when the Glass is finally released for public view or when Google sends us any prototype for testing
This is a fantasy post, if this turns out reality in future, then praise the almighty!
Lets talk Online Travel Agencies (OTA) today. Who is leading the market share? Yes, I heard you saying – Expedia! They are. Lets take Expedia and discuss.
Look at below image to know how Expedia was in 1996 (then, it was owned by Microsoft, notice the logo). This was the time when Expedia website had the line “Best viewed in Internet Explorer 3.0″, yes you red it right – IE version 3.0. In 1996, Expedia was just a plain content / link provider website. There is no facility to book online, no deals section, no advertisement rather.
In a Hotel Reservation process, why don’t the hoteliers list all the available rooms in a Room Type?
Example: User prefers a “Single Bed” room type. Hotel has 4 rooms in this room type. It would be good to show the list of available rooms to the user with some details.
Room 101: 1st floor, close to restaurant
Room 206: 2nd floor, close to the bar
This way, the guest will get a choice to pick the room in which (s)he wants to stay.