Today’s Here & There covers updates from the airline industry, hospitality industry outlook for 2013, travel industry survey results, updates on travel mobile apps and thought provoking reads like – What does it take to fly for free? Increasing demand for self-service functionality at airports.
In the US, car rental is a $33 billion industry that employes 126,000 people. Car rental market is on a rise. Like flights and hotels industry, car rental too has cut-throat competition. We have traditional car rental companies like Avis, Enterprise, Hertz and car sharing companies like ZipCar (now part of Avis), Get Around.
Car rental industry took a plunge in 2009 due to the economic recession wave. The primary reason to this is the hit in airline industry which affected the airport pickup/drop centric car business. Car rental companies were forced to think outside airport pickup/drop business. In 2011, car rental industry slowly emerged out from recession and the years 2012 and 2013 are looking very positive for the industry.