Priceline is consistently in the news these days. After the recent acquisition of Kayak, the recent big news at Priceline is the launch of Express Deals, a family-friendly hotel reservation service that can save up to 45% without bidding on a room. In Express Deals, user can search by city, star rating, hotel amenities and bed type. Once the reservation is complete, the hotel name is displayed to the user. To promote this new launch, Priceline has launched a new video ad that features the Priceline man William Shatner with his daughter Kaley Cuoco. Kaley is star of the TV series ‘The Big Bang Theory’.

This TV ad is scheduled to begin this January 14.

“It’s definitely exciting working with Bill, and being part of a campaign and a brand that I’ve pretty much grown up with. He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there’s a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn’t want to be William Shatner ‘s daughter?”, said Kaley Cuoco.

“The customer base for online travel services continues to get both younger – and older – as Internet usage becomes more commonplace and mobile devices make it possible to book hotels, rental cars and airline tickets from almost anywhere, at any time. The collaboration of William Shatner and Kaley Cuoco will enable priceline.com to reach the different parts of that diverging base with a compelling and entertaining priceline.com message. We look forward to working with both of them as this campaign unfolds.” said priceline.com’s Chief Marketing Officer Brett Keller.

Video ad below: