5 Steps To Increase Your Facebook Fan Page EdgeRank – Increase Your Post Visibility
In our previous article, we discussed about Facebook’s EdgeRank. The primary objective of Facebook fan page admin is to increase customer engagement, and hence improve EdgeRank for posts. In this article, we have listed various techniques / strategies to achieve this goal. As we had mentioned in the EdgeRank article, no one except Facebook knows the exact algorithm details to calculate EdgeRank. So, below strategies are not a “Facebook Approved” strategy, rather – these are best practices to improve EdgeRank.
Here are the steps to boost your EdgeRank:
The content below speaks for itself.
4. Identify The Sweet Spot:
You can write lengthy content or keep the content really crisp. It depends on the type of marketing / engagement you do with your fans. For some companies, projecting an update as a story might work the best – in this case, customers click the “See More” or “Continue Reading” link which further might count for EdgeRank. For some companies, short status updates might work the best. Companies have to identify what’s the sweet spot that works for their audience. A post length of 90 / 140 / 200 character interests your fans? Identify and focus on the sweet spot.
5. Post Regularly:
Another important parameter to compute EdgeRank is – Time Decay. This simply means that the posts in the fan page should be periodical / regular basis. The other side to this is, don’t post too often because that might annoy the customer and backfire. How often you should post depends on the brand, strategy you adopt, objective of engagement and type of audience. But, its recommended to post at least once in a day. Out of sight is out of mind.
Photo credit: Man with binocular – reviewpro.
Author: Karthick Prabu
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