Comments on: Google Can Disrupt Travel Industry With Their Suite of Products – "Google Travel" On The Cards?

By: ADG Online Solutions

ADG Online Solutions — Mon, 08 Oct 2012 08:07:04 +0000

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By: Karthick Prabu

Karthick Prabu — Wed, 22 Aug 2012 11:26:42 +0000

Thank you. Corrected it.

By: Karthick Prabu

Karthick Prabu — Wed, 22 Aug 2012 11:25:47 +0000

Dan, logical point.

By: Karthick Prabu

Karthick Prabu — Wed, 22 Aug 2012 11:24:57 +0000

You are right on the ITA powering many OTAs. But, technically – Google cannot claim that they OWN an OTA product.

By: Anonymous

Anonymous — Fri, 17 Aug 2012 14:19:22 +0000

“Lightening” means to lighten something. “Lightning” is a term for fast/quick.

By: Inigo Valenzuela

Inigo Valenzuela — Thu, 16 Aug 2012 18:51:22 +0000

One thing is clear, like Dylan’s song, Times are a-changing … the noise made by GDSs against Google regarding the potential lack of competition is very real, and the GDSs are trying to protect their market. I do not know which alternative is better for the industry, GDSs adds a lot of value to the chain with a relative low cost, and there are millions of R&D hours invested in their processes. Google can harm them, but it will take time to have a serious alternative. Do not forget that Google is not an NGO so a paid channel based content is less transparent with the content (imagine the former LCC scenario in the GDSs many times …) Time will tell.
Some ideas and trends in Business Travel in http://www.businesstravelspain2.wordpress.com

By: Anonymous

Anonymous — Thu, 16 Aug 2012 18:12:34 +0000

Google is all about selling advertising. Look at the industry Hipmunk and Kayak have created just by searching the GDS content and selling the leads to Airlines. ITA fueled that space and google bought them.

Google competes for ad dollars. Kayak sells the air seach leadsI can't see them owning the calls when a flight gets delayed but competing on a search where they sell space in the results is right up their ally!

By: Jessica Wilson

Jessica Wilson — Thu, 16 Aug 2012 14:05:06 +0000

Since Google has been leading the way, working trade shows and travel management programs far and wide about doing away with GDS altogether it is pretty obvious there is intent to not only impact the travel industry but essentially reconstruct it. There is a decent article here: http://www.traveltechnology.com/2010/07/google-ita-and-the-gds/

Like anything though, advancement can not be a bad thing just a different thing. Should be interesting to see what they do.

By: Dan John

Dan John — Thu, 16 Aug 2012 12:19:04 +0000

I agree. To acquire an OTA, Google would own a B2C facing Site and I don't believe they would do that as it would limit their ability to own and manage all of the behind the scenes functionality.

Why would they want a single agency face when they can look to control the product?

By: Trippy Live

Trippy Live — Wed, 15 Aug 2012 15:20:54 +0000

Google owns ITA which in effect powers a plethora of OTA’s, most notable amongst them being Kayak. So that’s essentially an important cog in the wheel of Google Travel. Looking at the current airline industry, don’t see Google entering that Haven’t seen any active manufacturing led project except for Google Glasses. Their phones are manufactured by OEM’s.