Years back, when Expedia announced its India operations, their message was well received, Expedia made it real big. Their advertising strategies were different and unique. There were huge hoardings with a picture in which a flight breaks through the board with the text “The Big Daddy of Online Travel Is Here”. Pretty strong line, it conveyed the message with more power. Another strategy was – when they partnered with Airport Taxis to display Expedia.co.in advertisement in the body of car, they targeted air travellers and it was perfect move for various reasons.

Recently, Expedia.co.in released a TV commercial that has a funny yet catchy finishing line that goes “Expeeeddiiiiiaaaaaaa”.
And now, the company has released a (promotional) video in which the south Indian supremo Superstar Rajnikanth and the US actor Chuck Norris fighting each other in various scenes, one actor overpowering the other and finally “something” makes them join hands and be friends. It’s a cartoon animation video, executed in an enjoyable manner. The folk music in the background adds spice to the already over spiced video

We think this video is going to go viral in social media. Will this video be the next Kolaveri Di? Will this video get featured as a case study for MBA grads? Who knows, it might!

Author: Karthick Prabu